The awesome LOGOSHUFFLE team – Our founders

We already talked about the history of our origins. Now it is time to take a look behind the curtains. Who are the people behind the design startup LOGOSHUFFLE? We present: our two founders.

Behind LOGOSHUFFLE, the design platform for automated online marketing is not only an advanced artificial intelligence but also people who have worked on this project with all their heart and soul. In this article, we'd like to introduce you to our two ambitious founders.

Martin Schmidt - the steersman on our startup boat


Martin is founder and CEO of LOGOSHUFFLE.

For more than 15 years, Martin was software developer for prestigious Austrian companies and gained a lot of experience from that. Now he uses this experience for his heart project LOGOSHUFFLE.

In 2008, Martin got to know his future co-founder Christoph during his studies of Information Systems. Together they founded the Smart Software GmbH in 2012 that focused on the development of enterprise software and web projects. In these days, a lot of successful projects for SMEs, the public sector and the industry were realized. In 2018, he sold his company to focus his full energy and attention on LOGOSHUFFLE.

Working and puzzling over new ideas is what puts a smile on his face. Even before LOGOSHUFFLE there were some ideas for other products that weren't developed for different reasons. But LOGOSHUFFLE was special. An anecdote on the side that describes his will to realize ideas very well: when he discovered the problem with designing logos, he decided to develop a logo generator himself - on the spot, on a single weekend! One year and a half later, LOGOSHUFFLE has already been in the beta phase. Awesome!

Christoph Lalej - the co-founder with drive


Christoph is co-founder of LOGOSHUFFLE and responsible for business development.

First things first: Christoph is a technology enthusiast and knows the local and global startup scene very well. For years, Christoph Lalej works in software development and gathered a lot of experience in leading a company, in sales, project management and strategic planning.

He is equally passionate with his BBQ set. His sortiment of Weber barbeque accessories is virtually completed - with all the cooking books and even the winter barbeque set! Provided he finds time for it, he enjoys his passion for being around his Vespa which he drove at any time of year and in any weather in the past.

This was a short introduction to the founders of LOGOSHUFFLE. If you want to know more about the history of LOGOSHUFFLE, you can click here.

@ Photo by rawpix.at - Photography by Stefan Warmuth


Werner, am 24. September 2018