Logos of the health and food industry must be particularly trustworthy, they should reflect safety and in many cases suggest a natural connection. The choice of color is appropriately clear: blue and green are usually preferable. Blue is favorable especially for health care, medicines and all areas with focus on knowledge and safety. Green looks youthful and stands for nature and growth – in the health sector well suited for food supplements, organic products or alternative medicine.
For small businesses, it will be good to present themselves with a icon logo. The target group recognizes at first glance what it is about. The inclusion of a slogan is also possible when creating your logo.